editorial advertising

editorial advertising
Кино: редакционное сообщение

Универсальный англо-русский словарь. . 2011.

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Смотреть что такое "editorial advertising" в других словарях:

  • Editorial Related Advertising — is associated with the concept of Contextual Advertising but differs in its ability to match advertising to content in a much more specific manner. Where Contextual Advertising is keyword based, Editorial Related Advertising is able to also take… …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • advertising, television and video —    Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… …   Encyclopedia of contemporary British culture

  • Editorial process outsourcing — (EPO) is a form of knowledge process outsourcing, which itself is a form of outsourcing.On the corporate side, editorial process outsourcing deals with outsourcing of press releases, writing, editing, and designing newsletters. American and… …   Wikipedia

  • Editorial independence — is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising customers.ee also* Freedom… …   Wikipedia

  • Advertising Age — Infobox Magazine title = Advertising Age image size = 213px image caption = Advertising Age August 13, 2007 company = Crain Communications Inc. paid circulation = unpaid circulation = total circulation = circulation year = frequency = Weekly… …   Wikipedia

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • Editorial calendar — An editorial calendar shows the major editorial features planned for forthcoming issues of a newspaper, magazine, and similar. It is used by the advertising sales function of the publication to attract advertisers. For example, if Newsweek plans… …   Wikipedia

  • editorial — editorialist /ed i tawr ee euh list, tohr /, n. editorially, adv. /ed i tawr ee euhl, tohr /, n. 1. an article in a newspaper or other periodical presenting the opinion of the publisher, editor, or editors. 2. a statement broadcast on radio or… …   Universalium

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students


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